Oto RoesnerVisual Storyteller
Video editor and designer who starts with strategy.
View work ↓Open to full-time roles and freelance projects · Remote
Work
Selected projects, brought into focus.
I started in design and video, telling stories. Then I went to study the marketing behind them: what holds attention and what moves people to act.
AI is part of how I work, and I keep up with the latest tools by building with them. I use it to generate images and video, like the animated scenes in my campaigns. I designed this site and built it with AI, and I’m setting up automations and agents that take care of parts of a brand’s content, and of my own work.
Every project starts with one question: what should someone feel, and do, after seeing this?
Experience
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Freelance
Video, design and brand identity
- I work with small and mid-sized brands and independent artists on brand identity, video editing, photography, social media and creative direction.
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Growth & Creative Specialist
Botânica · Nightlife venue and events company, Lisbon (remote)
- I worked on the venue itself and on its brands, each with its own audience and Instagram: three weekly parties, All In Latino, Erasmus Shots and Afro Blackjack, which I worked on from launch, shaping their identity, plus Unreal Experience, for travel.
- I ran social media for Botânica and each of its brands on my own: short-form video, ads, posts, design and the content calendar.
- I planned and ran the paid funnels, from awareness to conversion, to sell tickets and trips, tracking CTR, CPA and ROAS and reporting the results.
- I recruited and coordinated influencers and promoters for the events, and managed the WhatsApp communities around them.
- I used AI as a production tool: I generated images, animated scenes and voiceovers, then directed and edited them into the campaigns.
Education
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Design and Visual Communications
Bachelor's · PUCPR
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Marketing Strategies for Digital Business
Postgraduate · Mackenzie
Languages
Portuguese (native) · English (fluent)
Let's talk
Tell me about your role or project, even if it's still blurry. Let's bring it into focus. I usually reply within 24 hours.